Established in 2009, the magazine combines quality editorial content, news, views, interviews, feature designs and extensive advertising. Regular features include individual profiles of achievers in all sectors of business, lifestyle, fashion, motoring, travel, hospitality and the medical sector in South Africa. We also feature stalwarts who were trailblazers in inspiring men and women to reach for their dreams. Eastern Eye is an inspirational medium that showcases South Africa's rich heritage.